Audience Content Discovery
1
What problem are you solving for your audience?
Before creating content, get clear on the challenge, frustration, desire, or goal your audience is dealing with. If you can't clearly identify the problem, the content will usually feel random and disconnected.
2
What are the situations where your audience experiences this problem?
Think about what is happening in their day-to-day life when this problem shows up. What triggers the frustration? What decisions are they trying to make? What obstacles are they running into? The more specific these situations are, the more relatable your content becomes.
3
How do you help solve that problem?
Explain your approach, method, perspective, or process. What do you know, do, or provide that helps someone move from where they are now to where they want to be? This is where your expertise comes into the content.
4
Have you solved this problem before?
People connect with proof more than claims. Think about your own experiences, client results, lessons learned, mistakes overcome, or transformations you've witnessed. These stories make your content more credible and memorable.
5
What value is the audience getting from this content?
Ask yourself what someone will walk away with after consuming your content. Will they learn something new? Gain a different perspective? Understand a mistake to avoid? Leave with a practical action they can take? Every piece of content should provide a clear benefit.
6
What should they do next?
Once you've provided value, think about how you want to continue the conversation. Should they comment, send a DM, download a resource, fill out a form, book a call, or follow for more content? Give them a simple next step that feels natural.
Not sure how to answer these questions? We've helped businesses identify what truly resonates with their audience and turn those insights into content that drives results.
Submit the form below to schedule a consultation, and we'll help you find the right content opportunities for your business.
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