Content goal vs metric to track on Instagram
1
Discovery - Likes & Followers
The goal here is simple: get noticed.
Look at likes and new followers to understand if your content is getting attention and bringing new people to your page.
Look at likes and new followers to understand if your content is getting attention and bringing new people to your page.
2
Trust - Shares & Profile Visits
You want people to think, “Okay, these guys know what they’re doing.”
Shares show that your content is useful or relatable enough to pass on. Profile visits show that people are curious enough to know more about you.
Shares show that your content is useful or relatable enough to pass on. Profile visits show that people are curious enough to know more about you.
3
Desire - Saves & DMs
Now you want people to think, “I might actually want this.”
Saves can show buying intent later, while DMs are a stronger signal that someone wants to know more.
Saves can show buying intent later, while DMs are a stronger signal that someone wants to know more.
4
Sales - Link Clicks & DMs
This is where content needs to move people closer to buying.
Track link clicks and DMs to see if your content is actually creating action, not just collecting likes.
Track link clicks and DMs to see if your content is actually creating action, not just collecting likes.
The important bit:
Don’t judge every post by the same metric. A post designed to get discovered doesn't need to generate sales. And a post designed to drive sales doesn't need 100K views.The goal decides the metric.
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