Things to Be Sure About Before Running Ads
1
Pipeline
What happens after someone clicks your ad? Do you have a process to follow up, build trust, close the sale, and get a review?
2
Digital Presence
People will look you up before they buy. Does your website, social media, and Google profile make you look trustworthy and valuable?
3
Positioning
Why should someone choose you instead of the other options available? Is that message clear?
4
Offer
Is your offer attractive enough for someone to take action, or are you expecting ads to do all the work?
5
Tracking
Can you clearly see where your leads, sales, and enquiries are coming from?
6
Customer Experience
If ads bring in more customers tomorrow, can you deliver an experience that turns them into repeat customers and referrals?
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