Things to Follow and Avoid While Building Your Social Media Content
Follow
1
Look at your content from your audience's perspective
Before posting anything, ask yourself: "Why would someone care about this?" If it isn't relevant to your audience, don't post it.
2
Give every piece of content a purpose
Position your content into a bucket: Attention, Interest, Desire, or Action. If it doesn't serve a purpose, rethink it.
3
Track meaningful engagement
Pay attention to shares, saves, comments, profile visits, and enquiries instead of focusing only on likes and followers.
4
Talk about your audience more than your business
People engage with content that relates to their problems, goals, and experiences.
5
Stay consistent with your messaging
The more consistently you communicate your value and expertise, the easier it is for people to remember your brand.
6
Double down on what works
Look for patterns in your best-performing content and create more around those topics and formats.
Don't Follow
1
Avoid fake followers
They are usually bots that don't interact with your content and can negatively affect your engagement rate.
2
Don't run follower campaigns as your primary goal
They may increase follower count, but they rarely build a genuinely engaged audience.
3
Don't post just to stay active
Posting daily means nothing if the content isn't valuable or relevant to your audience.
4
Don't copy competitors blindly
What works for someone else may not work for your audience, positioning, or goals.
5
Don't make every post about your products or services
Constant promotion can push people away. Focus on building value and trust first.
6
Don't judge success based only on follower count
A smaller engaged audience is often more valuable than a large audience that never interacts with your content.
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