📋Client Overview

Landscape Management Group is a full-service landscaping company based in Ohio, USA. Known for their design precision and detailing, they offer a range of landscaping services from planning and material selection to execution and maintenance.

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💡The Challenge

While the client had strong on-ground expertise and stunning project execution, their digital presence didn’t do justice to the quality of their work. They needed a way to showcase their landscape projects in a visually engaging and informative manner that would resonate with both local homeowners and commercial prospects.

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🚀Our Solution

We created a series of reels and video content with a clear goal: make their work stand out online. Here’s how we did it:‍

1. ‍Doodles & Callouts
   ‍Used hand-drawn style overlays to spotlight specific materials, textures, and design elements, helping viewers understand the "why" behind the choices.
2. Humour + Memes
   ‍Injected light-hearted moments and relatable memes to connect with a wider audience.‍
3. Educational Segments
   ‍Added brief, informative nuggets to build trust and establish the client as an expert in landscaping decisions.‍
4. Creative Formats
   ‍Chose dynamic editing styles and engaging scripts to ensure viewers stayed hooked till the end.

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📈The Impact

• Improved Online Branding: The client’s social media feeds became more visually consistent and appealing.
• Greater Engagement: The blend of humour and helpful insights led to more shares, saves, and conversations.
• Sales Enablement: The client now has a rich video library they can send directly to prospects to demonstrate their capabilities.
• Offline Recall: Even offline, clients mentioned having seen the videos, building stronger brand recall.

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