📋Client Overview

Krishna Vilas and The Dakshin are South Indian restaurants known for their traditional flavours, signature dishes like the iconic 70mm dosa, and unique presentation styles. Located in a busy mall setting, they cater to a wide customer base—from curious mall-goers to loyal foodies.

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💡The Challenge

Despite a strong offline presence, the brands needed a fun and memorable digital identity that would stop thumbs on social media and turn casual viewers into footfall.

The goal was clear: make the food as entertaining online as it is tasty offline.

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🚀Our Solution

We produced a series of short, high-engagement Instagram reels that balanced quirky humour with visual appeal, perfectly tailored for the food-loving, reel-scrolling audience.

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Here’s how we did it:

Playful Exaggeration (70mm Dosa Reels)

Created two standout reels using humour and pop culture:

1. One exaggerated the dosa’s size in a humorous way.
2. Another recreated a Baahubali scene to emphasize its royal, larger-than-life appeal.
   

Result: Massive shares, audience curiosity, and brand stickiness.

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Jingle Bells with a Twist

A simple customer moment, ringing the satisfaction bell, was transformed into a festive, creative jingle-bell themed reel.

Result: Boosted seasonal engagement and organic interactions.

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Launch Announcement

Introduced the restaurant’s location in the mall using a stylish, upbeat reel that aligned with mall-goers’ vibes.

Result: Increased awareness and walk-ins from surrounding foot traffic.

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Quirky Menu Showcase

Highlighted various bajjis in a fun, fast-paced reel that gave the brand a more youthful, energetic tone.

Result: Viewers explored the menu and revisited reels to share with friends.

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📈The Impact

• Higher Engagement Rates: Reels saw strong saves, shares, and positive comment threads.
• Increased Curiosity & Footfall: Unique dishes like the 70mm dosa became conversation starters.
• Social Buzz: Customers began referencing the content while visiting, indicating strong brand recall.
• Reusable Assets: The restaurant now has a video bank that supports both organic and paid campaigns.

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