We knew early on that Soothsayer’s audience extended beyond just technical professionals—they needed to speak to business leaders too. Our goal was to simplify complex AI jargon into relatable, scroll-stopping content without compromising on credibility.

We developed a series of motion-driven Reels that used metaphors, clean design, and crisp copywriting to humanize AI. These weren’t just visuals—they were storytelling capsules meant to spark curiosity and provoke engagement on platforms like LinkedIn and Instagram.

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Objective:

To build brand visibility and make advanced AI topics more accessible through engaging short-form content.

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Outcomes:

• Produced 12+ platform-specific Reels
• 68% increase in LinkedIn engagement
• Boosted visibility among mid-level and C-suite tech decision-makers

Soothsayer offers highly specialized AI solutions tailored for different industries—from manufacturing to retail to BFSI. Instead of a generic one-size-fits-all website, we developed a modular system of industry-specific landing pages, each highlighting the pain points, solutions, and case studies relevant to that sector. These weren’t just web pages—they were conversion-focused assets plugged into targeted email campaigns to drive qualified traffic.

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Built entirely on Webflow, the website uses a bold, modern design language with subtle animations, scroll effects, and custom illustrations to elevate the brand’s digital presence. We also created standalone event-specific landing pages with RSVP integrations and speaker highlights for hosted webinars and AI summits. These pages, combined with motion graphics and storytelling, helped turn casual visitors into leads and event attendees.

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Objective:

To create a scalable, campaign-ready website ecosystem that clearly communicates Soothsayer’s value across industries and use cases—while supporting lead generation, events, and email funnels.

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Outcomes:

• 10+ solution and industry-specific landing pages
• Multiple event microsites with RSVP and agenda modules
• Seamless email-to-landing page journeys resulting in better lead quality
• Built in Webflow with motion effects using Lottie and GSAP
• 78% increase in average session duration
• 42% drop in bounce rate
• Stronger digital presence that supports sales, events, and outreach efforts

Soothsayer had powerful case studies in the form of detailed PDFs—rich with insights but often too dense for clients or event attendees to absorb quickly. We saw an opportunity to transform these static assets into animated videos that told the same stories in a clear, visual, and compelling format. These videos became essential tools at AI expos, pitch meetings, and digital campaigns—helping explain technical value in just 60–90 seconds.

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In addition, the client frequently hosted video calls with domain experts from healthcare, BFSI, manufacturing, and more. We repurposed these conversations into podcast-style videos for YouTube, with clean cuts, titles, and brand consistency. From these, we curated short, high-impact snippets for LinkedIn—ideal for driving thought leadership and engagement.

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Objective:

To repurpose existing content—case studies and expert calls—into dynamic video formats that build credibility, educate stakeholders, and increase reach across digital platforms.

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Outcomes:

• Converted 6+ case studies into animated explainer videos for events and outreach
• Created branded podcast-style video edits from expert calls
• Grew YouTube presence with thought leadership content
• Produced 20+ short-form snippets for LinkedIn, improving post engagement and expert visibility
• Average video watch time increased by 2.4x on site and YouTube

Soothsayer operates in a highly competitive AI consulting space, where visibility on search engines is key to building authority and attracting enterprise clients. Our first step was a comprehensive SEO audit to identify content gaps, keyword opportunities, and technical issues. We discovered that while the site had rich information, it lacked structure and optimization for discoverability.

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We mapped keywords specific to Soothsayer’s core offerings—like AI forecasting for manufacturing, optimization engines for retail, and ML consulting for BFSI—and created new content-rich landing pages around these. Alongside this, we optimized metadata, improved site performance, and ensured mobile responsiveness. To build topical authority, we also structured blog and thought leadership content to rank for long-tail keywords aligned with buyer intent.

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Objective:

‍To drive high-quality organic traffic from enterprise buyers by improving search visibility, technical health, and content relevance.

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Outcomes:

• 3x increase in organic traffic within 3 months
• Top 5 Google rankings for 10+ high-intent keywords
• Improved technical SEO health score (95+ across all pages)
• Expanded visibility in key markets (India, US, and MEA)
• Organic traffic now contributes significantly to demo requests and email signups