Graphic Design Programme

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Rs. 12,000/-

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Why get trained by us?

Explore selected class courses from our category that make it easier for you to learn new things and grow and develop for a better future.

Industry-Focused Curriculum

Learn from a syllabus designed to meet real-world industry demands.

Expert Trainers

Gain insights from experienced professionals who bring practical knowledge to the table.

Hands-On Experience

Work on live projects and assignments to build a job-ready portfolio.

Cutting-Edge Tools

Master the latest design software and techniques used by top professionals.

Career Support

Get personalized guidance to help you navigate the design industry and land your ideal job.

Job-Ready Approach

Our courses focus on equipping you with skills that employers seek, ensuring you're prepared for success.

The project
in pictures

Web Design & Development

client testimonials

We craft every deliverable with utmost care and creativity, which is why our clients love it. Here’s what they have to say about their experience with us.

The website is looking very good. I like it a lot. We had the trust and you lived up to it.

Our website was beautifully executed! Thank you team. Looks very unique

What a wonderful job you have done on the videos. They are simply fantastic. Please pass on my deep appreciation to everyone on he team for the extra effort.

Excellent work! Thanks for the creative ideas. Keep it up guys.

Very creative ways of showing our projects as reels. You guys are really talented.

Big shoutout to the @socialightindia team for their passion and patience! Fab job guys!!

What does this course cover?

Week 1

Introduction to Digital Marketing and Key Concepts, Wordpress Setup

Day 1 - Overview of Digital Marketing

What is Digital Marketing?
Traditional marketing vs. digital marketing.
Introduction to the marketing funnel (Awareness, Consideration, Conversion, Retention).
Benefits of digital marketing: Reach, cost-effectiveness, and measurable results.

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Overview of digital marketing channels (SEO, SEM, Social Media, Email Marketing, Content Marketing, etc.)

Search Engine Optimization (SEO)‍
- Introduction to SEO: Importance of organic search.
- On-page SEO: Keywords, meta descriptions, header tags, and content optimization.
- Off-page SEO: Backlinks, and authority building.
- Technical SEO: Site speed, mobile optimization, and schema markup.
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Search Engine Marketing (SEM) and Google Ads‍
- Overview of SEM and paid search advertising.
- Understanding Google Ads: Campaign types (Search, Display, Video).
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Social Media Marketing‍
- Overview of social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
- Organic vs. paid social media
- Crafting effective social media posts and engagement techniques.
- Introduction to social media advertising: Ads on Facebook, Instagram, and LinkedIn
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Email Marketing‍
1. Building and growing an email list.
2. Creating effective email campaigns: Design, copywriting, and call-to-action.
3. Measuring email marketing success: Open rates, click-through rates, and conversions.

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Day 2 - SEO Introduction

Introduction to SEO and Search Engine Fundamentals

Understanding how search engines work: Crawling, indexing, and ranking.
Overview of search engine algorithms (e.g., Google’s algorithm updates).
Types of Website (Simple, Dynamic, e-commerce, Technology Built)
Key SEO terminology: Keywords, SERP (Search Engine Results Page), rankings, and organic results.
SEO Tools, Chrome Extensions

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Day 3 - Keyword Analysis

Keyword Research and Analysis

Importance of keyword research: Identifying the right keywords for targeting.
Understanding user intent (Informational, Navigational, Transactional)
Tools for keyword research: Google Keyword Planner, SEMrush, Ahrefs, Ubersuggest.
Analyzing keyword competition, search volume, and relevance.
Long-tail vs. short-tail keywords: When and how to use them effectively.
Creating a keyword strategy for on-page optimization.

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Day 4 - Website & Competitor Analysis

Initial Website Analysis & Competitor Analysis

Identifying Competitors
Understanding Website Structure (Navigation, URL structure, and internal linking)
Checking website speed
Crawlability & indexability (robots.txt & sitemap.xml)
Finding high-ranking keywords competitors are targeting
Analyzing keyword difficulty & opportunities

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Day 5 - WordPress Setup

Purchasing Domain, Hosting
WordPress Setup
Google Tag Manager, Google Analytics, Search Console Setup
Yoast SEO Optimization
XML Sitemap

Week 2

SEO Specialization

Week 3

Week 4

Skills You'll Master & Tools You'll Learn

After the course you will be able to

Master Core Digital Marketing Concepts: Learn the fundamental principles of digital marketing, including SEO, paid advertising, content marketing, and social media strategy.
Hands-On Experience with Tools: Gain proficiency in industry-standard tools such as Google Analytics, Facebook Ads Manager, and SEO tools to manage campaigns and track results.
Effective Campaign Management: Learn how to plan, execute, and monitor digital marketing campaigns that drive results, focusing on measurable success.
Create Real-World Digital Strategies: Understand how to develop data-driven marketing strategies tailored to specific business goals, target audiences, and platforms.‍
Build a Portfolio: Build a portfolio with real-life digital marketing campaigns and case studies to showcase your abilities to potential employers or clients.