Background

Delhi Public School, Nacharam, one of Hyderabad’s top-ranked schools, was expanding its offerings with a new Cambridge curriculum and modern hostel facilities. The goal was to reach parents seeking a global learning experience and a nurturing residential environment, while continuing to build on the school’s strong CBSE reputation.

‍

Problem

While the school’s CBSE admissions were already thriving, the new programs needed targeted awareness and the right audience outreach. The challenge was to communicate the unique value of the Cambridge curriculum and hostel life to parents unfamiliar with these offerings, and ensure that every inquiry turned into a potential admission.

‍

Solution

We created dedicated landing pages for each new program with clear messaging and engaging visuals. The campaigns featured student videos, creative explainers, and content that showcased real experiences rather than just information. We targeted audiences based on factors like location, affordability, and education preferences to attract genuine prospects. Daily and weekly optimizations helped refine performance, from improving form design to adjusting ad targeting, ensuring high-quality leads and better conversions.

‍

Results

‍

• 6 out of 10 leads converted into genuine admissions after refining form structure and targeting.
• Lead quality improved drastically, reducing junk leads and increasing counselor productivity.
• Cost per conversion dropped by 32%, while total impressions increased by over 14x.
• Created a sustainable, scalable ad system aligned with the school’s admission cycle and academic calendar.

‍