Scaling 1.5 Lakh App Signups at Just ₹8 Each in a Regulated Market
Industry :
Fantasy Sports
Location :
India
Background
FreeHit is a new-age fantasy gaming startup entering a competitive and regulated market in India. With no existing branding or digital presence, their main goal was to generate app signups while keeping the cost per signup below ₹12. Since the app couldn’t be listed on Google Play or Apple App Store, users had to be directed to a custom landing page with clear installation instructions.
Problem
Promoting a fantasy gaming app in India came with several challenges:
- The app wasn’t available on traditional app stores, making conversions more complex
- Legal restrictions in states like Tamil Nadu, Karnataka, Andhra Pradesh, and Telangana limited the target audience
- Meta Ads required certification and business verification, causing repeated ad disapprovals initially
- As a new brand, FreeHit had no prior audience data, creatives, or proven ad funnels to rely on
Solution
We built a complete marketing and technical setup to generate cost-effective, compliant app signups. This included a high-converting landing page, verified Meta Ads, policy-compliant ad creatives, and continuous A/B testing to optimize performance.
Results
- Achieved 1.5 lakh app signups at an average cost per signup of ₹8, well below the ₹12 target
- Established a verified and compliant Meta Ads account for future campaigns
- Built a data-backed audience strategy for scaling user acquisition
- Created a strong digital foundation for FreeHit’s branding and growth
Generating Signups Through Smart & Compliant Ads
- Applied for Meta certification and verified the business to run fantasy gaming ads legally
- Designed ad creatives and copy compliant with government and Meta policies
- Targeted audiences while restricting campaigns in banned states
- Conducted continuous A/B testing of creatives, messaging, and audience segments
- Focused on conversion-based campaigns to maximize app signups and ROI
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