Background

FreeHit is a new-age fantasy gaming startup entering a competitive and regulated market in India. With no existing branding or digital presence, their main goal was to generate app signups while keeping the cost per signup below ₹12. Since the app couldn’t be listed on Google Play or Apple App Store, users had to be directed to a custom landing page with clear installation instructions.

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Problem

Promoting a fantasy gaming app in India came with several challenges:

• The app wasn’t available on traditional app stores, making conversions more complex
• Legal restrictions in states like Tamil Nadu, Karnataka, Andhra Pradesh, and Telangana limited the target audience
• Meta Ads required certification and business verification, causing repeated ad disapprovals initially
• As a new brand, FreeHit had no prior audience data, creatives, or proven ad funnels to rely on

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Solution

We built a complete marketing and technical setup to generate cost-effective, compliant app signups. This included a high-converting landing page, verified Meta Ads, policy-compliant ad creatives, and continuous A/B testing to optimize performance.

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Results

• Achieved 1.5 lakh app signups at an average cost per signup of ₹8, well below the ₹12 target
• Established a verified and compliant Meta Ads account for future campaigns
• Built a data-backed audience strategy for scaling user acquisition
• Created a strong digital foundation for FreeHit’s branding and growth